I keep wondering about the relationship between quality and price and what is more important to a customer. Does the cheapest price always win out over the best job? Does the best job always mean the most expensive price? I don't think so, but I do think that as price goes down, you more often get what you pay for. And the cheaper something is, the more risk there is of you not getting value for your dollar.
How do you get value for your dollar without overpaying? I think it starts from recognizing the actual cost of doing a job properly.
I will give you a personal example. When we decided to build our new website for Warline Painting, we looked for the most economical way to get it done. It was a frustrating and slow process. Then we heard a radio show on CKNW, hosted by Snaptech Marketing, which talked about the importance of a strong web presence in today's world. At a time when our business was slowing down because of HST, fewer new home builds and a sluggish economy, we decided to meet with Snaptech to see how they could help us. They were definitely more expensive than we had originally budgeted for but we were really impressed by them.
The proposal they gave us involved a lot more work than we had originally considered. We took a deep breath and went for it. The results? Well, I think our website speaks for itself. It truly represents the quality of work we do. But we ended up getting way more than a great looking website. The stuff you don't see such as mKubed, the content management system built by Snaptech, is invaluable for marketing our company and growing our painting business.
The time Snaptech has spent in helping us to develop a strong online strategy goes well beyond our initial proposal to design a website. We definitely got value for our dollar.
In today's economy there is great opportunity to get exceptional value for your dollar and it doesn't always come from finding the cheapest price. More often, it comes from paying a fair price for a service or product and then getting more than what you paid for. A business that recognizes that exceeding their customer's expectations is the best way to keep a customer and even better, a customer who happily talks about the great service they got.