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Bigger vs. Better - What Type of Vancouver Painting Company is Warline?

Posted by: Heidi Nyline

Last week I posted a blog that mentioned we were completely booked for exterior repaints this year and we’re now booking for spring 2012. You can read it here if you're interested. With today’s weather forecast, it is probably a good thing that we are not taking on any more exterior paint projects in Vancouver this year.

I got quite a bit of feedback on that article, with the general comment and question being "why not just hire more guys?”

Sigh. If only it was so easy. Sure, we could hire a bunch of "painters” to increase production and workload. But at what cost? The painting industry is a service business. At Warline, we have distinguished ourselves from the competition by doing only quality work and are committed to exceeding our customer’s expectations on every job we do. It is the reason we are able to offer such a full and no-exceptions warranty.

I know there are other companies out there that are taking an aggressive growth strategy by taking on as much work as possible by low balling prices and then hiring as much labour as necessary to get the work done.

The problem with that strategy is that it becomes very difficult to properly manage quality. If you are getting jobs because you are constantly low balling the prices, you need to lower your labour costs to still make a profit. Low labour costs mean low quality labour. Low quality labour means low quality work. Stack that on top of a high volume of work and quality is going to suffer. That's not a very good long-term strategy for building a successful business in my books.

You can't get to be the best by sacrificing on quality.
I am not nearly as interested in being the biggest in our industry as I am in being the best. And you can't get to be the best by sacrificing on quality. For us that means hiring only talented painters and demanding a high level of quality of work from everyone on our team.

It's not that I believe being the best and being the biggest are necessarily mutually exclusive either. Far from it. But I strongly believe that being the best is a far better way to get to the top of the ladder.

Having a team of painters that appreciate our exacting standards and take pride in doing every job properly shows in our hundreds of testimonials from happy customers. It's the type of work force that might take longer to build, but in the end will ensure that we stay true to our brand and our commitment to our customers.

With that…If you are painter or a paint contractor in the lower mainland, and are looking to join a company that is as driven to do quality work as we are, call or email us.
We are growing and are looking for talented painters to join our team.

Posted by: Chris
Great post Heidi, sounds like you have a successful plan to create a business that will be around to provide great service for a long time!
Posted by: Scott
Great points, Heidi. We go through the same thing every exterior season. What you are describing is responsible and sustainable gorwth. Good stuff.

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